Thanks for sharing John. I also read through all the slides. I think the results of the survey are interesting but not surprising. The primary lesson seems to be the disconnect between one's own behavior and that of others, we all think we are good drivers. The statistic that had the most impact for me was over 1/3 of drivers reported being irritated at having to slow down for a vulnerable road user (VRU) and I suspect that number is under reported just like the self-delusional numbers regarding behavior. It's the annoyance that leads to risky driving behavior. I'm at a loss at how to address the angry driver problem but I think it's the one that is the killer.
While I think the empathy approach casting VRU's as your family, friends, neighbors has some merit I don't see it as a particularly effective approach because it requires remembering whatever triggered the empathy response when one gets behind the wheel. I think empathy responses are very transitory without a sustained effect.
Had to laugh a bit about the young parent recklessness. We all know the most reckless life stage is our youth, whether we're parents or not.
John